A study by the Federal Reserve in 2018 showed that 40% of Americans would struggle to cover a $400 emergency. That, in part, explains why subprime lending is a common practice in the country. A subprime loan is a loan product that’s available to borrowers who are unable to apply for conventional loans. These are typically individuals with limited credit history, low income, poor credit, or poor quality collateral. While convenient, subprime loans often carry a higher than average interest rate, making them unsuitable for some purchases.
In comparison with subprime loans, the rent-to-own option is not a loan, and it doesn’t accrue interest. Please note that although the rent-to-own option does not include interest, there are comparable leasing fees included.
Rent-to-own stores are available to a large market that has been historically underserved, which underpins their explosive growth in the face of an expanding no-credit economy. More than 7.8 million households in America are unbanked, while 23% of American families don’t have a credit card.
Currently, the rent-to-own industry comprises almost 10,000 stores spread across all 50 states and catering to nearly 5 million customers. The proliferation of these stores makes the rent-to-own model readily available to people who need it. Hard economic times have created a large population of people with less-than-perfect credit, surging the demand for rent-to-own services. Fortunately, today, there are more store and product options than ever for someone looking to rent-to-own appliances.