About Us - AFF

For years, the financial industry has operated on an outdated system of credit scores that denied 50% of applicants and left them grasping for solutions. Something had to change.

In 2013, it did. American First Finance was born.

Since then, over 5 million customers have experienced the magic of I Can—empowering them to get what they need, today.

Why not be one of them?

It starts in our DNA

Our Core Values are more than words on a page. They're part of who we are and at the heart of all we do. Our commitment is that you’ll experience these values through every step of your AFF experience.

Servant Heart

There’s no place for egos here. Customers and colleagues come first. Serving their needs and driving their engagement is our success.

Embrace Change

When you’ve completed your selection, the store associate will pull up your approval and finalize your transaction. (High-fiving associate is optional.)

Walk The Talk

We do what we say we are going to do and maintain the highest standards of performance for ourselves and others, at all times, always doing the right thing.

Dare To Be Different

We are adaptable, creative, and courageous, like entrepreneurs willing to take the necessary risks to innovate and make things better. We challenge the status quo. We seek out diffe

Get Stuff Done

We do whatever it takes to get the job done right. We inspect what we expect, take ownership of our actions, and operate with a sense of urgency in everything we do.

No Drama

We control the things we can control with a mindset to find solutions while minimizing complaint. We are all here for the same purpose, empowered to be the best we can be so that ou

Hope on the horizon

We all go through seasons in life, and some seasons can leave a mark on your credit. When credit challenges cloud the sky, even a glimmer of hope can make all the difference, reminding you that better days are ahead.

This could be the start of new possibilities: a cozy couch, reliable tires, or simply the freedom to dream again.

So, what’s possible today? Let this moment be the first step toward your brighter tomorrow.

Trusted by over 5 million people, like you

2013

Founded

$13B+

In approvals

20,000+

Locations

5M

Approved customers

At your side, wherever you reside

American First Finance offers no-credit-needed payment solutions in all 50 states, plus Washington, D.C., and Puerto Rico.⁵

Where Yes
can take you⁶

Where Yes can take you⁶

American First Finance made it easy to get my car fixed and the payment method is easy.

John G.

This company is awesome. I got my teeth fixed in record time and they helped me keep my smile.

Andrea M.

Strength you can count on

We’re here for the long haul, committed to your success every step of the way. Backed by FirstCash Holdings, Inc., a $4.7 billion publicly traded company, we offer the stability you need to move forward with confidence. You can trust that we’ll be here to support you today, tomorrow, and beyond.

When you experience I Can, anything is possible